Enhancing Customer Relations

Enhancing Customer Relations

Streamlining support agents track & build customer relationships

Domain

Domain

CRM

B2B, Customer Support

My Role

My Role

Lead Product Designer

Context

Context

Effective communication is critical in fitness studios, whether it's sending appointment reminders, handling payment issues, or responding to membership inquiries. However, most studios rely on emails and phone calls, which often lead to slow response times, frustrated clients, and inefficient internal coordination.

This project aimed to improve communication between studio staff and customers

Goal

Goal

Centralize SMS and email communication to streamline customer support.

Enable two-way messaging for real-time client engagement and updates.

Simplify appointment confirmations, reschedules, and cancellations via SMS.

Simplify appointment confirmations, reschedules, and cancellations via SMS.

Improve team efficiency with task assignments and conversation tracking.

Improve team efficiency with task assignments and conversation tracking.

30%

30%

decrease in turnaround time

boost in agent-customer interaction

2.5x

2.5x

increase in customer satisfaction

40%

reduction in average time to find customer info

High Fidelity UI

High Fidelity UI

Onboarding / Setup screen

Onboarding / Setup screen

Setting up SMS Channel

Setting up SMS Channel

Starting a new email conversation

Starting a new email conversation

Conversation UI

Conversation UI

AI Features for text edit

AI Features for text edit

Want the full deep dive of this case study?
Want the full deep dive of this case study?
Want the full deep dive of this case study?

A more in-depth walkthrough of the design process, insights, and decisions.

A more in-depth walkthrough of the design process, insights, and decisions.

A more in-depth walkthrough of the design process, insights, and decisions.

Currently

Contact me

hi@subinedward.com

subinedwardjude

2025

Made with

in Sweden

Contact me

hi@subinedward.com

subinedwardjude

2025

Made with

in Sweden

Currently

Contact me

hi@subinedward.com

subinedwardjude

2025

Made with

in Sweden

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